Data Analyst with proven ability to transform data into actionable insights. Skilled in SQL, IBM Cognos, and predictive analytics with a strong foundation in marketing and visual communication.
Degree Audit System
Automated credential awarding processes institution-wide, directly contributing to a $1.9 million increase in state funding through the "Building a Strong Texas" initiative.
Enrollment Scorecard
Built a logistic regression model predicting admission-to-enrollment likelihood using test scores, FAFSA status, transcript evaluations, and compliance data.
IBM Cognos Dashboards
Designed cross-departmental dashboards tracking dual credit performance, reading readiness correlations, and year-over-year enrollment trends.
Class Inventory Model
Developed a model aligning course offerings with student demand to improve classroom utilization and optimize scheduling format availability.
- Developed and implemented an automated degree audit system that streamlined credential awarding processes, resulting in a $1.9 million increase in institutional funding and supporting the statewide "Building a Strong Texas" initiative.
- Built and deployed an enrollment management scorecard leveraging logistic regression to predict likelihood of admission to enrollment using key variables including test scores, transcript evaluations, FAFSA completion status, and meningitis compliance.
- Developed a class inventory optimization model to align course offerings with student demand, improve classroom utilization, and ensure preferred scheduling availability.
- Created interactive IBM Cognos dashboards for cross-departmental use — dual credit performance across high schools, reading readiness correlations, and year-over-year enrollment trends.
- Provided mentorship and onboarding support to new team members while implementing an automated task tracking system to improve workflow efficiency and project visibility.
- Drove a 5% increase in enrollment by executing targeted digital communication strategies across multiple channels.
- Developed and managed multichannel content including emails, newsletters, graphics, and video to support institutional outreach and engagement.
- Implemented A/B testing frameworks and ROI analysis to optimize email campaign effectiveness and maximize audience engagement.
- Refined audience segmentation tactics to improve messaging relevance and campaign performance across diverse student populations.